Executive Profiles

Dave Mathews
Chief Executive Officer

Edward Hauck
President

Laurie Tawney
Chief Financial Officer

Roger DiFato
Chief Operating Officer

Michael Burroughs
Chief Information Officer

Erica Bullard
Chief Marketing Officer

Kelly Cleary
Executive Vice President,
Direct Marketing




Healthy Directions Hall of Fame
Employees with 10 years or
more of service:

Manny Ajuria

Karen Arrington

Ellen Balfour

Gary Bass

Ann Marie Bethel

James Bladen

Omega Brooks

Erica Bullard

Michael Burroughs

Paula Carren

Cindy Champion

Kelly Cleary

Darren Coles

Martha Collins

Roger DiFato

Ann Marie Feldman

Franklin Gaines

Karen Gorbett

Paula Harrell

Edward Hauck

Virginia Hogan

Michael Horstman

Terrell Jackson

Nasib Kalotra

Lauren Kent

Glory Kneass

Millie Kristiansen

Karen Kuster

Scott Lepthien

Lisa Lu

Cathryn Maletick

Cathy Marros

Victoria Martin

Annette Moore

Lisa Mulcahy

Joe Pace

Sue Petersen

Jennifer Petronis

Ken Queen

Michelle Riley

David Seid

Debi Schenk

Pamela Simonds

Karen Singer

Rosie Tomlinson

Ellen Waldman

Judy Weiss


Throughout our history, Healthy Directions has been fortunate to attract the type of motivated, energetic, entrepreneurial self-starters that allow our company to continue to grow steadily, while never compromising our goal: to help our customers discover new possibilities, and deliver the solutions that make their dreams very real. (For a list of current job openings, click here.)

We strive to find, keep and reward good people, because at Healthy Directions we know that’s the best way to ensure our customers continue to receive the finest possible service, and enjoy products and services of the highest quality. Our corporate culture mirrors our mission, and we’ve created a fun, healthy and challenging environment that provides ample opportunities for growth and advancement.

In an era of unprecedented turnover, our average team member has been with us for over five years. Our senior management team has an average tenure of more than ten years. And more than 26 percent of our current employees have amassed more than a decade of service, joining the Healthy Directions “Hall of Fame.”


Executive Profiles

no photoDave Mathews
Chief Executive Officer

Mr. Mathews joined Healthy Directions, LLC in July 2010 as Chief Executive Officer and a member of the Board of Directors. Previously, Mr. Mathews served as Interim CEO of the Blair Corporation following his tenure as President & Chief Operating Officer of Blair’s parent, Orchard Brands. Mr. Mathews other experience includes three years at Circuit City as President of Circuit City Direct. Earlier in his career, he spent three years at Dell, Inc. in marketing and merchandising, as well as 11 years in various management positions with LL Bean, Inc. He holds a BA in Economics from the University of Maine.

Edward Hauck
President

Mr. Hauck joined Healthy Directions, LLC in January 2001 and he is responsible for brand management, business development, internet marketing, and legal and regulatory administration. Mr. Hauck holds an MBA degree from the JL Kellogg School at Northwestern University, and a BA in Business and Economics from Wittenberg University. Previously, he co-founded and served as Managing Director at Vector Development, LLC, a venture capital firm specializing in emerging technology. Hauck also served as Senior Vice President and Group Publisher of Phillips Business Information.

Laurie Tawney
Chief Financial Officer

In her role as CFO, Ms. Tawney is responsible for the financial and administrative functions of the company, including accounting, treasury, and human resources.  She joined Healthy Directions in 2004 after serving as Senior Vice President and Treasurer of Phillips International, Inc. from 1999 until the sale of Phillips Health.  Prior to joining PII, she held various positions at Lockheed Martin Corporation including Director of Value Based Management, and Director of International Finance.  Ms. Tawney has a BS degree in Business Administration from Towson University, a MBA degree from Loyola College, and she is a CPA.

Roger DiFato
Chief Operating Officer

Mr. DiFato is responsible for all Healthy Directions’ operations, including supplement and health merchandise product research, customer service, fulfillment services, purchasing, and facilities services.  He holds a BA in Business Administration from Pace University.  Mr. DiFato served in an operations leadership capacity with Phillips Health since 1998.  Previously, he was Vice President of Operations for Selective Service and Supply Co., Inc. in Atlanta.  Mr. DiFato was Director of Operations and Customer Service at American Express and was a member of the operations management team at Lillian Vernon.

Michael Burroughs
Chief Information Officer

Mr. Burroughs leads the technology development and implementation, including database management, information systems, and applications development.  He has an Associate of Arts degree in General Studies from Charles County Community College, and a Certificate of Telecommunications from DePaul University.  He also attended the U.S. Naval Academy for two years.  Mr. Burroughs joined Phillips Health in 1995 to lead customer service operations and systems.  Prior to joining Phillips, Mr. Burroughs served as Vice President of Operations and Customer Service for The Faneuil Group, headquartered in Boston, MA, while serving from the Chicago, IL location.

Erica Bullard
Chief Marketing Officer

Ms. Bullard is responsible for Healthy Directions’ copywriting and creative strategy, creative services, editorial and content development, and creative development.  Ms. Bullard holds a BA degree in Comparative Area Studies and History from Duke University.  She joined Phillips in 1993, and has held numerous editorial and publishing positions, including Managing Editor of Dr. David Williams’ Alternatives newsletter and Vice President of Content Development.

Kelly Cleary
Executive Vice President,
Direct Marketing

Ms. Cleary, the newest member of the Executive team, leads the Direct Marketing division of Healthy Directions. This includes mail planning, reporting, analysis, and strategy for all acquisition and retention direct mail efforts. She also manages the list sales division. Ms. Cleary holds a BS in Business Administration from Marist College in Poughkeepsie NY. She joined the marketing team of Phillips in 1996 and was the brand director for the Dr. David Williams brand from 1999 to 2007. Prior to joining Phillips, Ms. Cleary was a Media Buyer at CCMR Marketing Communications in Kingston, NY.


Healthy Directions Hall of Fame

Our team members with more than
10 years
of service include:



Manny Ajuria
Since 1996
Karen Arrington

Karen Arrington
Since 1997
no photo

Ellen Balfour
Since 2000
no photo

Gary Bass
Since 2000


Ann Marie Bethel
Since 1996


James Bladen
Since 1990


Omega Brooks
Since 1998


Erica Bullard
Since 1993


Michael Burroughs
Since 1995
Paula Carren

Paula Carren
Since 1999


Cindy Champion
Since 1988


Kelly Cleary
Since 1996


Darren Coles
Since 1990
no photo

Martha Collins
Since 2000
Roger Difato's image

Roger DiFato
Since 1998


Ann Marie Feldman
Since 1994


Franklin Gaines
Since 1998


Karen Gorbett
Since 1998
Paula Harrell

Paula Harrell
Since 1999
ed hauck

Edward Hauck
Since 1996
Virginia Hogan

Virginia Hogan
Since 1996


Michael Horstman
Since 1996


Terrell Jackson
Since 1998


Nasib Kalotra
Since 1988
Lauren Kent

Lauren Kent
Since 1999
no photo

Glory Kneass
Since 1997


Millie Kristiansen
Since 1991


Karen Kuster
Since 1998


Scott Lepthien
Since 1995
no photo

Lisa Lu
Since 1998
Cathryn Maletick

Cathryn Maletick
Since 1998
Cathy Marros

Cathy Marros
Since 1998
Victoria Martin

Victoria Martin
Since 1997


Annette Moore
Since 1995


Lisa Mulcahy
Since 1996


Joe Pace
Since 1996


Sue Petersen
Since 1993
Jennifer Petronis

Jennifer Petronis
Since 1999
no photo

Ken Queen
Since 1999


Michelle Riley
Since 1992
David Seid

David Seid
Since 1999


Debi Schenk
Since 1995


Pamela Simonds
Since 1996
Karen Singer

Karen Singer
Since 1997
Rosie Tomlinson

Rosie Tomlinson
Since 1997


Ellen Waldman
Since 1994
no photo

Judy Weiss
Since 2000



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